Services

Media Planning and Placement, Domestic and International

Consumer markets in the United States and abroad are home to a multitude of various media outlets.  These media outlets target a wide range of demographics.  They also make product claims on market penetration statistics, circulation, listening and viewing habits/statistics.  Our focus on success for each client involves sifting through the often complicated process of media product claim verification and associated rate justification.  We negotiate the lowest possible rate while maximizing frequency and visibility.  The media in your market must provide the effective reach of consumers with a need and propensity to purchase your business offerings.  Our analysis via in-depth research insures maximum success.

Please reference the creative page as each Spanish language consumer market in the United States and abroad will require analysis of the proper Spanish dialect to communicate each promotion/campaign and its idea effectively.

Public Relations

Each client deserves the best in Public Relations available.  At Mañana Marketing we muster our  21 years of successful P.R. experience and apply it successfully for each client.

Hispanic media is considered one of the most complicated segments involving the Spanish speaking consumer population.  Mañana Marketing sorts through the various media appeals, slants, bias and industry or consumer specific targets to insure a positive message is tailored and communicated via each outlet.

Our years of experience at Mañana Marketing include successful interaction with Hispanic media owners, reporters, anchors, popular press and media managers which has equipped us with creditability.  This creditability is a key to achieving extensive positive press for your business.

Our experienced team will work closely with your staff to accomplish a positive P.R. and/or launch campaign.

Mañana Marketing successfully provides our clients with what cannot be bought from the Hispanic media.

Public Relation Services

Favorable Access and Coverage at no charge

• Media Kits
• Media Relations
• Products Launches
• Media Tours
• Writing Services
• Events Representation

Creative Development for Spanish Speaking Consumers

Carefully listening to your marketing, advertising and promotional objectives is critical.  Understanding consumer’s dialects and cultural differences and or similarities is equally critical.  We bring this and more to the creative table.  Our team at Marketing meets each project with knowledge, enthusiasm and talents which compliment each team member.

Your print, electronic or outdoor campaign in English may translate well into a Spanish campaign.  It may not!

We work diligently via multi-ethnic talent to develop new Spanish language campaigns or utilize your English campaign altering it to capture the theme, concept and message in Spanish successfully.

The end result is tested via a Spanish dialect specific or multi-Spanish dialect consumer’s focus group to insure accuracy and effective conveyance.

Our creative team will accelerate profitable growth for your service or product via the lucrative Spanish speaking consumer market.

Current Project Portfolio

• Services
• Print
• Yellow pages
• Direct Mail
• Newspaper
• Magazines/Publications
• Shoppers
• Radio
• Outdoor
• Television
• Interactive
• Portals
• Site development
• Sponsorships
• Media Buying
• Digital Signage

Translation Services

We are committed to quality, clarity, readability and cost effectiveness while accepting the responsibility of your successful message conveyance.

Spanish Language translation solutions:

Spanish to English

English to Spanish

Professional translation of technical, legal, medical, business, employee, documents and manuals.

Television scripts, promotional pieces, radio, articles and more.

Continental Spanish or dialect specific.

Convey your message effectively and avoid potentially embarrassing or costly errors with an incorrect or inappropriate translation.

A particular Spanish word or phrase may carry a different meaning for a Spanish speaker from Cuba, Puerto Rico, Mexico or other Latino Countries.

Current Projects Portfolio

Mañana Marketing is directly responsible for all facts of Spanish Language media placement, negotiations, creative, trafficking, translations, public relations, events, promotions, planning/execution as well as consumer focus groups/intercept surveys and merchandising consultation as it relates to the Hispanic shopper.

Mañana Marketing works directly with the English Language Creative Agency and English Language Media Buyers to insured continuity between placement and appropriate message targeted to Hispanics.

Consumer Focus Groups

Consumer opinions are important.  They can help achieve new levels of success for your goals in a rapidly changing marketplace

Consumers whose first language is Spanish which are also proficient in English can benefit the entire process of designing, marketing, advertising and public relations success directed to Hispanic consumers .

Our facility is equipped to accommodate focus groups representing ten or more Spanish speaking countries.

Large screen video and audio equipment in a comfortable setting create an enjoyable atmosphere for our groups on each client’s particular needs.

Consumer focus group projects will be accomplished successfully in person or online.

Age group specific

Branding

Product specific existing, launch, positioning

Message conveyance

Packaging and more

Consumer opinions are important.  They can help achieve new levels of success for your goals in a rapidly changing marketplace.

Research Global

Determining the demographic and socio-economic composition of your target consumer market provides the foundation for most all successful advertising, marketing and public relation campaigns.

You know your product or service.  We will listen and educate ourselves on your needs.  We will target an appropriately composed message directly to the consumer which possesses a propensity to respond positively to your marketing, advertising and/or public relations message.

Mañana Marketing subscribes to the leading research libraries in the world.  Accurate and reliable sources are critical to achieve success for our client’s goals.

You know who your customer is.  We find the Spanish speaking consumer or English general market consumers with a proclivity for purchasing what your business sells.

We also offer the successful ability to create a campaign your potential consumer will respond to.  Please go to the creative development page.  We can also analyze your existing customer base and find like potential consumers.  These like potential customers are valuable target opportunities.

Spanish Language Media Consulting

Yellow Pages*, Newspaper Direct Mail

The partners of Mañana Marketing bring the powerful benefit of decades of combined experience in the Spanish language print media.

Our team knows how to roll up their sleeves and work with clients on a wide range of responsibilities.  From project management, market expansion/launch to staff training and extension.

From the basics of organizational charting to uncovering new marketing insights our professional team provides success for our clients.

Our successful team delivers the highest possible results for our clients by direct interaction and unbiased reporting.

If you would like to know more about; and improve on:

• Streamlining production/operation & cut waste, save money
• Time management
• Sales process improvement
• Market position, client perception (Positive and Negative)
• Sales training
• Market and Advertising planning

Sales Training Development & Implementation

Increase the number of appointments your sales force or telemarketing team secures.  Increase the closing ratio of your sales force when on the phone or in person.

Our sales training is tailored specifically to Spanish language media.  Appointment setting, listening techniques, overcoming objections, sales steps and closing are all basic processes associated with successful salespeople.

By combining basic and advance sales skills with in-depth knowledge of communicating the benefits of Spanish language media to a potential client each sales person will reach a heightened level of success.

• Printed Sales training manuals in English and Spanish with self study guides tailored to your service or product.
• Online sales training manual
• Online and in person skill reinforcement practice (online real-time meetings)
• In field sales representative and management coaching
• Group meeting in our training facility or your location

Ongoing reinforcement of sales skills begins with today’s training.  Plan today for tomorrow’s success.

Presence Online

Technology advancement has revolutionized the ability for your sales messages to be delivered to prospective clients, any time, anywhere in the world.  Digital video messaging as a sales tool is very powerful.

Call a prospect on the phone.  Make an interest creating remark about your product or service.  Request your prospects email in order to send short, yet informative video email.  We then know when the prospect opened and finished the video.  A follow-up call is then initiated to the prospect stating I see you just viewed the video.  Can I come see you on Thursday afternoon or Friday?  Secure the appointment with an interested and impressed prospect.  Highly productive and greatly increases closing ratio.  Close via phone or interact online.

There are many variations of video styles.  We will handle it all from pre-post production to video hosting.

Video Sales Presentation
Sales Tracking
Virtual Trade Shows